Mike Parsons from Tribal DDB

Omnicom Group Inc. Agencies Converge on Cannes and Emerge on Top

0 Comments Published by Mike Parsons on Wednesday, July 01, 2009 at 09:24.

Omnicom Group Inc. agencies led the top rankings at the Cannes International Advertising Festival this year across multiple categories.

For the first time ever, both the Titanium and Integrated Grand Prix went to one campaign, Obama for America, a collaboration between OMC's GMMB, campaign strategist David's Plouffe's AKPD Message and Media, and campaign staff. Commenting on the win, Advertising Age noted, "The Obama/Biden campaign, which won the Titanium and Integrated Grand Prix, was a decentralized, digital-savvy, open-source, grassroots effort through and through" with massive TV advertising used to generate brand awareness.

In addition, for the third consecutive year and in a very close race, BBDO Worldwide finished first and DDB Worldwide finished second in the Network of the Year competition. The award honors the top networks with the highest combined scores for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Titanium and Integrated competitions.

DDB Brazil and DDB&Co. Istanbul also captured first and third place for Agency of the Year, while the Film Grand Prix, Outdoor Grand Prix and Radio Grand Prix were awarded, respectively, to DDB, TBWA and BBDO.

At the festival Goodby, Silverstein & Partners was named Interactive Agency of the Year, while Ketchum and DDB each picked up PR Lions in the newly created PR category. OMC agencies, including OMD, PHD, Proximity also distinguished themselves in media and LatinWorks was the only U.S. Hispanic agency to win a Lion in any category.

Labels: BBDO, DDB, Omnicom, TBWA

DDB scoops Golden Circle business

0 Comments Published by Mike Parsons on Thursday, June 25, 2009 at 09:18.

DDB Melbourne has won creative duties on all of Golden Circle’s brands, which include an array of cordial, juice and tinned fruit products, B&T Today can reveal. Read more.

DDB leads UK entries on Outdoor Lions shortlist with Harvey Nichols work

0 Comments Published by Mike Parsons on Monday, June 22, 2009 at 13:55.

DDB London leads the UK pack with six shortlisted ads – two for Harvey Nichols' winter sale, three for its Bristol store and one ('global downturn') for the Financial Times. Read more.

H&R Block Moves $120 Million Account to DDB

0 Comments Published by Mike Parsons on Friday, June 19, 2009 at 10:04.

Tax preparer H&R Block has shifted its $120 million marketing account to Omnicom Group's DDB without a review, dealing a blow to the marketer's creative agency of nine years, Interpublic Group of Cos.' Campbell-Mithun. Read more.

Labels: DDB

IAB Showcase award for Tribal DDB London

0 Comments Published by Mike Parsons on Tuesday, June 09, 2009 at 11:07.

The IAB Creative Showcase Awards celebrate cutting-edge creativity and innovation within the online advertising sector. On this page we present to you this month's worthy winner, showcase information and other creative allsorts. For the month of May Tribal has taken the runners' up position for the GTI Golf site.

The site takes you inside a restricted access workroom in the Volkswagen factory, where the GTI engineers are racing their new car in miniature on a giant Scalextric track measuring 30x25ft, while recording your lap. Users have the opportunity to relive their boyhoods - taking control, crashing round corners, setting their own fast lap then challenging their friends to do better. This virtual track engages people with the real emotional reward of a GTI, not that it’s flashy, but that its fun.

Read more

Labels: TribalDDB

DDB Dominates Effies: Agency Wins Twice Those of Closest Competitors and is Finalist for Grand Effie

0 Comments Published by Mike Parsons on Friday, June 05, 2009 at 09:17.

DDB took home 12 trophies at the Effies Awards gala last night at Cipriani's 42nd Street in New York City, a whopping six more trophies than any other agency won. Additionally, DDB's 'Unsnobby Coffee' campaign for McDonald's was one of the six finalists for the Grand Effie, the culminating honor of the evening. Impressively, every one of DDB's six U.S. offices was an award winner - the first time for DDB that an all-location sweep has occurred. The final DDB tally for the night was three golds, six silvers and three bronzes.

'Effies are incredibly important to DDB because they represent the essence of our business - marrying strategy with creative to generate results for our clients,' said Dick Rogers, President of DDB North America. 'And in particular, I'm gratified that all of our U.S. offices are award winners. This truly demonstrates our consistent excellence from coast to coast.'

The following DDB campaigns were winners:

Gold

Activision − "Call of Duty 4; World Leaders" - Influencers
Cars.com − "Plan B Not Required" − Internet Products & Services
McDonald's − "Unsnobby Coffee" − Beverages, Non-Alcohol

Silver

Clorox Green Works − "Just What the World Needs: Another Green Cleaner" −Household Supplies & Services
Clorox Green Works - "The Reverse Graffiti Project" −Influencers
Electrolux − "Be Even More Amazing" −Household Furnishings & Appliances
The Field Museum− "They Exist" - Culture & The Arts
McDonald's - "Unsnobby Coffee" − Restaurants
McDonald's - "Unsnobby Coffee" − David vs Goliath

Bronze

New York Lottery - "Everybody Wants a Little Bit of Luck" − Government/Institutional/Recruitment
New York Lottery - "Everybody Wants a Little Bit of Luck" − Renaissance
State Farm - "Intersections" - Hispanic

Ning: The future of online social networking?

0 Comments Published by Mike Parsons on Tuesday, May 26, 2009 at 09:24.

Whether you're into baseball or backgammon, Harry Potter or heavy metal, Ning has an online network for you. A fast-growing, free Web site launched two years ago, Ning lets members custom build their own social-networking platforms based around their passions and pastimes.

read more | digg story

Digg: Moving to Real-Time, Shouts Out, Twitter In

0 Comments Published by Mike Parsons on at 09:22.

During Digg's Townhall (embedded below) this evening, founder Kevin Rose and CEO Jay Adelson announced that the shout feature on Digg will be removed later this week to be replaced with a new share option that will "streamline your ability to share on Facebook and Twitter."

read more | digg story

Deny This, Last.fm

0 Comments Published by Mike Parsons on at 09:22.

Last.fm didn’t hand user data over to the RIAA. According to our source, it was their parent company, CBS, that did it. Here’s what we believe happened: CBS requested user data from Last.fm, including user name and IP address. CBS wanted the data to comply with a RIAA request but told Last.fm the data was going to be used for “internal use only.”

read more | digg story

Microsoft To Launch $80M Ad Campagin To Attack Google

0 Comments Published by Mike Parsons on at 09:21.

The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market.

read more | digg story

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