The future stars of advertising will be the consultants, craftsmen and traders. In this article I will attempt to profile the agencies of the future and their most important resource; people. Despite their absolute dependency on their staff, agencies often neglect their people and offer, at best, ad hoc personal development. Regardless of it’s creative (…)
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I will attempt to define the underlying factors causing this new media world. Within that context we can then appreciate the consequent and emerging media territories. But the real business of this article comes in the establishment of the organising principles of marketing innovation.
- 2 comments • Tagged as: adobe, advertising, broadband, earned media, Facebook, flash, innovation, marketing, own media, paid media, play-ability, talk-ability, us-ability, video
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