Mike Parsons

Tribal DDB has been named digital agency of record for Lowe’s Cos., according to the agency. The Omnicom Group agency’s Chicago office will develop and implement all e-marketing initiatives for the home-improvement retailer. Read more.

Omnicom Group’s DDB has won the creative portion of Activision’s ad account following a review. ‘We are going to be doing creative, communications strategy, holistic advertising for all channels: traditional, digital and non-traditional,’ said Rick Carpenter, president of the Venice, Calif., shop. Read more.