Omnicom: Ad Spending

by Mike on March 10, 2008

The world’s largest ad firm gave an update on its business at Bear Stearns media confab in Palm Beach, Fla. CEO John Wren said his clients are spending between 10% and 15% of their ad budgets on the Web. That’s a lot, he said, but the shift from old media to new media isn’t happening (…)

VW rethinks UK digital strategy

by Mike on March 4, 2008

Volkswagen has overhauled its UK digital marketing schedule to focus on its revamped web portal. Read more.