Mike Parsons

Omnicom Group (OMC) turned in sluggish but in-line Q2 earnings this morning, but CEO John Wren says there is, in fact, an upside to the down economy. Namely: It will allow the world’s largest global ad firm to make some acquisitions on the cheap.read more | digg story

Tribal DDB Worldwide, the world’s first digital agency to be named Global Agency Network of the Year by AdAge, announced today that it has hired Mike Casey as Planning Director for Tribal DDB San Francisco. Mike Casey joins Tribal from BBDO West, where he was previously Director of Digital Planning. Mike brings fifteen years of (…)

Tribal DDB London – a knol by mike parsons

OverviewThe primary responsibility of the Senior Planner would be to lead the thinking on the multi-million pound Volkswagen.co.uk web site, working with a committed client and a large, world-class team dedicated to both commercial effectiveness but also highly-involving experiences. We believe that effectiveness and experience work together and are rarely mutually exclusive. Areas of AccountabilityThe (…)

Volkswagen has overhauled its UK digital marketing schedule to focus on its revamped web portal. Read more.